The Brief
Dangle is a fresh journey startup that uses technology fused collectable jewelry products. These products come with encrypted chat rooms to create fun social experiences. Dangle was built for the young female demographic, allowing their social group to choose, collect and connect through private chat rooms.
Dangle demanded a vibrant colour scheme and visuals that showed the potential of targeting the young female market. This was an essential part of the presentation and branding brief, which would allow dangle to draw the attention of potential investors and a new CFO.
Solution
By using vibrant colours on a white background for the app icon we still maintained a clean style while injecting the fun persona needed for a young jewelry product. We dialed down the messaging to create a simple and digestible narrative, ensuring the core features of the product/concept were understood.
Result
The pitch and brand design were a success and JWDesign continued to support the Dangle team during their marketing strategy. Dangle went on to find a CFO and start their seed round.
