the brief
1790 Ventures is an investment firm that pushes boundaries of the traditional firm by investing in innovative startups that are sculpting the future. Their business approach demanded a brand that spoke to traditional investors while boldly showing what their company stand for and hope to build.
We worked with 1790 Ventures to create a brand and pitch deck that resembled innovation, integrity and development.
Solution
The focus on bold imagery and modern iconography pallet enabled us to create a brand that speaks to traditional investors while pushing design trends. By choosing abstract imagery the identity creates an authentic and bold aesthetic.
The simplicity of the graph styles and formatting delivers important information in a fresh and absorbable manner.
Result
By the end of the project, the branding achieved everything we discussed in the brief. Decisions made early on enabled JWDesign to hone its skills to deliver a brand & deck that did not alienate the two main demographics that 1790 Ventures deal with on a daily basis.
1790 Ventures have continued to grow their reach and invest in many exciting projects since the new brand was established.